About promotional codes

Promotional codes (also known as coupons or vouchers) offering a credit to an advertiser's account. At that place'south no manner to enquire for a promotional code, simply Google and our partners volition occasionally give out promotional codes as function of specific offers.

This article explains the criteria for promotional codes and how they work with the various payment settings.

Offer criteria

Near offers require y'all to meet certain criteria before the credit will prove up in your business relationship, and they're typically for new advertisers with new accounts. Be sure to check the terms that came with your promotional code for details about your offer.

For instance, nosotros might have an introductory offering like "Spend $25, become $l." In order to become the $50 credit, yous'll take to enter the promo code on your Promotions page inside 14 days of creating your account and then get at least $25 worth of clicks in your business relationship after entering the lawmaking. After spending $25, you lot'll then run across the $fifty credit announced in your account inside 5 days.

Note

We only count the amount you spend after entering the code. If you spent $25 earlier inbound the lawmaking, that corporeality won't count toward your offer.

In order to use your credit, you'll as well demand to have entered billing details in your account. Also, keep in listen that promotional credit is expert for advertising only. If you cancel your account earlier spending the unabridged credit, the remaining balance tin't be refunded.

Check the progress of your promotions

To see how close you are to earning your credit, visit the Promotions page  in your account. Information technology's updated every few hours. You'll be able to rapidly check your progress and the status of whatever credit, and encounter your completed or expired promotions. Use the following steps to check the progress of your promotions:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon], and under "Billing," select Promotions.
  3. On the "Promotions" page, you'll run into all promotional codes added to your Google Ads account and the related amounts and statuses, including the following:
    • "Active": Reward associated with coupon has been granted.
    • "Redeemed: currently earning":  Coupon was successfully  redeemed, only  the spend requirement(i.e. "Spend $25, become $50") hasn't been met yet.
    • "Processing": Spend requirement (i.e. "Spend $25, get $50") has been met and our system is processing  the granted advantage amount.
    • "Expired": Coupon expired after redemption and before spend requirement was met
    • "Invalidated":  Coupon was invalid/invalidated.

You can also check how much of your credit was already spent by viewing the "Spent from Promotion" column. This amount will be also reflected on the "Billing Summary" page.

Check the progress of your accounts promotions from your manager business relationship

You can check the progress and status of all promotions applied to the inside your manager business relationship. Use the following steps to cheque the progress of your promotions:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon], and under "Billing," select Promotions.
  3. On the "Promotions" page, you'll see all promotional codes added to the Google Ads account in your manager account, including it'south amount and status (active coupons, completed coupons, expired coupons, etc).

Please annotation this is an informational report. Manager account users can't utilize Promotions from the manager account level. To apply a promotional code,  follow these steps at the account level.

How promotional codes work with different payment settings

You tin can pay your Google Ads costs manually (transmission payments), automatically (automatic payments), or have a credit line (monthly invoicing). The setting you apply affects how your promotional code will work. Hither'south what yous'll need to know:

Automatic payments

If you're using automatic payments, all you lot need to do is enter the lawmaking by its expiration date and commencement advertising. Afterwards your account meets the requirements found in the promotional material, the portion of the promo code spent volition appear as a sub-line under the Agile promotions department in the current month's bill of fare on the Billing Summary page within about 5 days. For example, if the offer says that y'all need to spend $25 within 30 days, you'll need to accumulate at least $25 worth of clicks inside 30 days earlier the credit volition appear in your account.

Promotional credits tin can simply be applied to time to come advertising costs. Costs you accrue before you get a credit, as well as costs y'all accrue after you use upwards all of your credit, will be charged to the payment method in your business relationship.

Your ads will continue to run and accrue costs later your promotional credit has been used up. As always with Google Ads, you can stop advertising at any time by pausing your campaigns. Paused campaigns won't accrue any extra costs.

Transmission payments

If you're using transmission payments, you'll demand to enter the code by its expiration date and and then meet the requirements mentioned in the promotional material. For case, if the offer says you need to spend $25 within 30 days, y'all'll need to make a manual payment of at least $25 and besides spend the $25 entirely by accruing enough clicks inside thirty days. Afterwards spending the required corporeality, you'll encounter the portion of the promo lawmaking spent every bit a sub-line nether the "Active promotions" department in the current month's bill of fare on the "Billing Summary" folio within about v days.

Information technology's a good idea to make an initial payment that'southward a piddling more than the requirement, because Google Ads may terminate serving your ads before the whole corporeality is spent. For example, if the offer requires you to spend $25 and yous brand an initial payment of exactly $25, your business relationship may never fully spend all $25 if your toll-per-click (CPC) is larger than the credit you have left. Let's say your boilerplate CPC is $0.thirty. If you spend everything but $0.twenty, that $0.twenty may never get used up because your CPC is larger than the credit you have left.

The information about any agile promotions will be displayed nether the "Active promotions" section of the calendar month card in the "Billing Summary" folio.

If there are promotions that are being spent during the electric current month, you lot'll encounter the "Promotions" section on the right paw console of the opened month carte.

Monthly invoicing

If you're on monthly invoicing, enter your lawmaking just later on your account has been gear up up for invoicing. Then, after your business relationship meets the requirements specified in the promotional material, the portion of the promo code spent will announced on the billing Transactions folio, typically within 5 days. If you have more credit than yous can employ during one month, don't worry -- whatsoever unused promotional credit from one month volition be rolled over to the next month.

Account budgets

The credit provides additional advertising without affecting your account upkeep.. For instance, if you prepare a upkeep of $200 and receive a promotion for $l, your ads will serve until you accomplish $250 spend but you'll be charged  the original $200 account budget amount, since the additional $50 is covered by the credit.

If your upkeep ends before the credit is fully consumed, the remaining credit will carry over to the next upkeep you activate.

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